Starting a new business or trying to improve your web presence? Read below to learn the steps you should take when starting to build a new website.
Select a service that will make design and maintenance a breeze
The worst mistake you can make when starting to design your business website is selecting a rigid platform that will host and provide design services for your business. As a business owner in need of a website, the last thing you want to do is use your precious time constantly maintaining your website. It is important to select a web design service that is user friendly, accessible, mobile-friendly, and has a great support line.
As a Wix Partner, we certainly highly recommend using Wix and hiring a partner like us to help facilitate a smooth project from start to finish. Wix provides a phenomenal platform that not only manages your website, but also goes above and beyond with SEO, marketing, and customer management. It is also a top provider of e-commerce services for businesses.
Assure that you have a solid collection of images, video, and more
When designing your business website, it is important to consider how you will gather high-quality, relevant media to be used within the design. While design technique and strategy is important, images, logos and other media can easily make or break the project. If you do not have a large collection of quality images ready to go, stock images will work well at the start. Use a service like Unsplash to gather royalty-free, relevant photos to be placed within your website.
It is also important to make sure you have quality branding such as logos and promotional graphics ready to be placed on your website. If you are in need of a logo design or redesign, let us know and we can get you set up.
Determine your SEO keywords and search phrases
SEO strategy and keyword development are often passed over by business owners when developing their own website. This is either due to lack of awareness or lack of expertise, and it is justified because SEO is certainly an entire industry of its own. SEO is a longterm process that takes constant attention and development to truly capitalize on results.
It is important to define an SEO strategy that considers key search terms that your customers may use to find you online. In order to develop these keywords, ask yourself, "What would my customers search on Google when looking for a product or service like mine?". This will put you on the correct path to determine solid SEO keywords for your business.
Call your customers to action - generate leads and revenue
Once you find yourself with a solid design or website theme, quality media and images, and an SEO plan of action, it is time to begin thinking about how to call your customers to action. At the end of the day, the purpose of your website is to educate customers about your business and convince them to either contact you or purchase from you. What is the main action you want customers to take after looking through your website?
You will want multiple channels for your customers to take action on your website. Whether it is through forms, social media follow buttons, subscribe fields, or a web store, you will want to incentivize and motivate your customers to tell you who they are. A few ways to do this may be through lightboxes (modern pop-ups), timed deals, or discounts in exchange for savings.
If you think you may need help determining or implementing effective calls to action - please let us know here.
Reach out for professional web design help when you need it
As you can probably tell, there are a lot of things to consider when designing a website for your business. Aside from building an engaging look and feel, you will need to consider things like SEO strategy, graphic design, calls to action, and selecting a service that will be effective, efficient and long lasting. Often times, it is well worth the time to reach out for professional help, as the results from a professionally designed website can likely pay back the expenses it takes to achieve it. There is also an opportunity cost involved with designing your own website. When you choose to give those duties to an outside firm, you regain the ability to focus on what you do best - run your business.
If you are interested in hiring a professional, take a look at our webpage here to see our pricing, portfolio, and learn about our Xy Partner plan. We would be more than happy to help you design an affordable business website that will last for years to come.